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oli
Trying to keep up with the latest technological marketing trends is one thing, with many digital marketers within the hotel industry yet to get onto the 360-degree video tour bandwagon. Trying to keep up with marketing leaders who’ve already mastered the art of producing top-notch video tours is a whole new ball game.   However,...
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So, it’s January already, and you’ve got your digital marketing plans for your hotel set out, strategies in place and marketing goals identified. Even though you’re confident that your marketing tools and preparations will transform your hotel marketing efforts into digital domination, bringing with it increased bookings and revenue, will confidence alone deliver the marketing...
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While hotels are setting out to become more eco-friendly, more health-conscious in their dining offerings, more sustainable, smarter in their incorporation of Internet of Things and more automotive and robot-friendly, they are also setting out to become more personalised, more virtual and more augmented in their reality. The following internet marketing trends can be implemented...
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For companies that do business online, or any company really, accessibility is a important factor to consider. So what is accessibility? Accessibility is about creating an environment that is user friendly. On a website design, this means that all content can be read, all visuals can be seen, and all media can be viewed. Meeting...
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As Google evolves, the rules governing SEO change, and so do user experiences with search results. Depending on what keywords you search for, the first page of listings include anywhere from 3 to 5 different blocks of search results. Each of these blocks have their own rankings, meaning your website can have a different ranking...
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There are 3 main goals your sales funnel should achieve: Increase your traffic Build your list Convert your list into buyers If you have never created a sales funnel before, or never successfully created one, it may sound intimidating to create one from scratch. Don’t worry, we are going to let you in on all...
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