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oli
How to know if your hotel is getting the optimum number of direct bookings? This is a question that a lot of sales and marketing managers ask themselves. It is also a question that is “very simple” to answer.     TLDR: All you need to know is that you should get 1-2% of direct...
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  When the hotel industry boasts a competitive scene, and digital marketing efforts continue to focus purely on hotel offerings instead of personalised experiences, it’s time to refocus efforts towards personalisation marketing. Personalised marketing efforts successfully attract and retain clients and follow-through with personalised, unique experiences. It’s easy to attract clients when content is tailor-made...
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Move over Booking.com, Expedia, and Tripadvisor. There’s a popular marketing man in digital town and its Google Hotel Ads. This old, but new, in terms of popularity, marketing tool comes with unrivalled traffic, and it’s no wonder when everyone is starting their initial research for hotels and accommodation on Google more regularly. It’s an obvious...
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Before building up your digital strategy you need figure out who you want to reach, who your audience members are and what type of information they need to receive to get excited about your hotel. No, we’re not talking about simple demographic overviews of the people you’re trying to target. This goes way beyond that!...
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  Everyday, billions of engine searches for hotels are carried out by those looking for the ultimate accommodation. That’s a great thing, right! Well, imagine these users didn’t need to leave the search page. Imagine they found everything they needed to book right then and there. Imagine they booked directly with your hotel from that...
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While the digital world continues to evolve in technologies and strategies, it’s always important to stop and reflect on how these technologies and strategies are being collaborated on. How they are working together How your revenue management and marketing teams are committing to working together for partnering these strategies and technologies How the teams are...
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Trying to keep up with the latest technological marketing trends is one thing, with many digital marketers within the hotel industry yet to get onto the 360-degree video tour bandwagon. Trying to keep up with marketing leaders who’ve already mastered the art of producing top-notch video tours is a whole new ball game.   However,...
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So, it’s January already, and you’ve got your digital marketing plans for your hotel set out, strategies in place and marketing goals identified. Even though you’re confident that your marketing tools and preparations will transform your hotel marketing efforts into digital domination, bringing with it increased bookings and revenue, will confidence alone deliver the marketing...
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While hotels are setting out to become more eco-friendly, more health-conscious in their dining offerings, more sustainable, smarter in their incorporation of Internet of Things and more automotive and robot-friendly, they are also setting out to become more personalised, more virtual and more augmented in their reality. The following internet marketing trends can be implemented...
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For companies that do business online, or any company really, accessibility is a important factor to consider. So what is accessibility? Accessibility is about creating an environment that is user friendly. On a website design, this means that all content can be read, all visuals can be seen, and all media can be viewed. Meeting...
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