Heat exchangers wanted to dominate the top of google organic search results and wanted to find a more profitable way to run their adwords.
After 15 months and a very steady pace, we’ve been able to achieve first spot for all the money keywords they were after. This increased their enquiry numbers substantially.
We’ve been able to do that with a good content plan and some link building to slowly build the authority of the site over the months given.
We went through an extensive audit and came up with a good segmentations of the Adsets. We also changed substantially the bidding strategy.
The results were really good and we’ve been able to average $20- $22.67 per conversions (or enquiries)
A job won is between $40,000 – $500, 000 and therefore being able to get a qualified lead at ~$20 makes this exercise a very profitable one.