Top 4 Marketing Challenges Executives Will Face in 2018

In the beginning of a new year, it is essential to pin-point the new set of marketing challenges that marketing executives will face in order to know what kind of strategies they need to create as a counter-measure.

Here we reveal the top 4 marketing challenges for 2018:

  1. Lack of Budget

The top challenge that marketing executives face that will negatively impact performance is lack of budget, as shown in the diagram below.

In 2017, the top challenge was having the right talent so it is clear that “lack of budget” is a new challenge for marketing executives.

  1. The Amount of Data in MarTech Stacks

Last year, marketing executives were surveyed whether they felt overwhelmed by the amount of data in their tech stacks and 53% agreed.

This year, the number increased to 56% with marketing executives focusing towards investing in marketing technology that can break down large amounts of data to create actionable approaches.

  1. Success in Organic Marketing

Did you know 1 in 4 marketing executives cannot connect organic marketing success to specific actions by team members?

In 2018, marketing executives will be focusing on determining whether they have the right talent and if they are spending their budget in the most effective way possible.

  1. Measuring Marketing Efforts on a Global Scale

Despite the increase in global consumerism, only 51% of marketing executives agree that it is easy to analyse their marketing efforts on a global scale.

If a business wants to step foot into the global market, measuring marketing efforts on a global scale will be one of their top marketing challenges.

To summarise, 2018 will bring upon 4 new challenges for marketing executives:

  1. Shift towards content marketing
  2. Increase their spending on marketing technology
  3. Focus on organic search being their top traffic driver
  4. Introduce new technology to analyse marketing efforts

What is your opinion about these new marketing challenges for 2018?

Related Tag: Digital Marketing Consulting

About the author

Olivier Mamet is the director and owner of The Seo Consultant & Out of the box. The first one providing search engine optimization, online public relations, social media marketing and the other providing video marketing and video production services. A general enthusiast of the Internet of Things.

Leave a Reply